My Husband, My Angel....

If you're a Facebook user, check out this very entertaining interactive web series from Cossette and Old El Paso (General Mills). It's a cross between a Spanish telenovella and a choose your own adventure. Brilliant!

According to an article from Marketing Week, they didn't make this to increase sales, just boost brand engagement. Colour me engaged.

Embrace Social Media or you will tied to the TREE OF WOE...

Here's a video of stats-based information about social media that will make you want to cry and hide under the bed (if you don't like or use social media).

Also, from the FITC, The Last Advertising Agency on Earth.

Are you afraid yet? ARE YOU? You should be. I would be, except the worst already happened to me in 2009.